A game theory model of celebrity endorsements
Electronic resources
Record details
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Physical Description:
remote
50 pages : digital, PDF file. - Edition: Rev. Feb. 1996.
- Publisher: Washington, DC : Federal Trade Commission, Bureau of Economics, [1996]
Content descriptions
| General Note: | GPO Cataloging Record Distribution Program (CRDP). Title from title screen (viewed on Aug. 10, 2006). |
| System Details Note: | Mode of access: Internet from the FTC web site. Address as of 8/10/06: http://www.ftc.gov/be/workpapers/wp211.pdf; current access available via PURL. |
Search for related items by subject
| Subject: | Advertising Mathematical models Endorsements in advertising Mathematical models |
Additional Physical Form Titles
| Available in another form: | Game theory model of celebrity endorsements |
