| Question 1 What Equipment Do I Need to Sell on eBay? 17 -- Computer and Internet Connection 18 -- Organization and Work Space 19 -- Digital Cameras 19 -- Question 2 How Do I Register as a Seller? 20 -- Username 20 -- Password 21 -- Is eBay Safe? 21 -- Completing Your Seller Registration 22 -- Question 3 What Should I Sell and for How Much? 24 -- Searching Completed Items 25 -- Buying for Resale 26 -- Drop-Shipping 27 -- Question 4 How Will I Get Paid? 28 -- PayPal 28 -- Alternative Payment Methods 30 -- Question 5 What Will eBay Charge Me? 32 -- Insertion and Final-Value Fees 32 -- Optional Fees 33 -- Listing Upgrades 36 -- A Few Words About Featured Auctions 36 -- Picture Services 38 -- Multiple-Item (Dutch) Auctions 39 -- eBay Stores 41 -- Question 6 How Can I Take Professional Photos With My Camera? 42 -- Never List an Auction Without a Picture 43 -- Specifications for an Auction Camera 44 -- Photo Studios 48 -- Examples of Good and Bad Photos 50 -- Touch-Ups Without Misrepresentation 53 -- More Photography Tips 53 -- Question 7 How Do I Build Credibility as a Seller? 54 -- Building Feedback 54 -- Maintaining a Good Reputation 57 -- Question 8 What Selling Format Should I Use? 58 -- Sell Item at Online Auction 59 -- Sell at Fixed Price 59 -- Advertise Your Real Estate 59 -- Store Inventory 60 -- Question 9 How Should I Choose a Category? 61 -- Think Like a Buyer 61 -- Keyword Searches 62 -- List in Two Categories 63 -- Question 10 How Do I Write a Compelling Title and Subtitle? 65 -- Item Title 65 -- But I'm Not a Writer! 66 -- Target Audience Profile 66 -- Features and Benefits 67 -- Question 11 How Do I Write and Item Description That Sells? 71 -- Features and Benefits Revisited 71 -- Final Listing 74 -- Preview Description 75 -- Question 12 Which Listing Options Should I Choose? 76 -- Starting Price 76 -- Reserve-Price Auction (RPA) 77 -- Reserve-Price Auction vs. Buy It Now 78 -- Private Listing 78 -- Buy It Now Price 79 -- eBay Giving Works 79 -- Duration 80 -- Start Time and Scheduled Start Time ($.10) 81 -- Quantity 82 -- Item Location 82 -- Question 13 How Do I Add Pictures to My Auction? 83 -- Adding Your Pictures 83 -- Picture Options 85 -- Listing Designer 85 -- Question 14 What eBay Features Should I Pay Extra For? 87 -- Gallery ($0.35) 87 -- Subtitle ($0.50) 87 -- Bold ($1) 88 -- Border ($3) 88 -- Highlight ($5) 88 -- Featuring Options 89 -- Gift Services ($0.25) 89 -- Page Counter 89 -- Question 15 What About Payment, Shipping, Handling, and Sales Tax? 90 -- Payment Methods 90 -- Ship-to Locations 91 -- Shipping Costs 91 -- Question 16 How Do I Make Sure My Auction Looks Right Before I Submit It? 95 -- Listing Fees 95 -- Proofread 95 -- Spelling 96 -- Check Photos 96 -- eBay Checkout 97 -- Question 17 How Do I Solve Problems? 98 -- Communicating With Bidders 98 -- Solving Other Problems 102 -- Question 18 What if My Item Doesn't Sell, or the Buyer Doesn't Pay? 104 -- Insertion-Fee Credit 104 -- Page Views 105 -- Nonpaying Bidders 106 -- Dispute Console 107 -- Question 19 My Item Sold! Now What? 109 -- My eBay Items I've Sold 109 -- Packaging and Shipping 110 -- Leave Positive Feedback 115 -- Slow Paying Bidders 116 -- Question 20 How Do I Set Up a Business for Success? 117 -- Business Licenses, Sales Tax IDs, and Other Initial Steps 117 -- Increase Profits and Productivity 119 -- About Me Page 121 -- Cross-Selling and Up-Selling With Multiple Listings 121 -- Website 121 -- Auction Automation 122 -- How to Make an Extra $9.95 From Almost Every Auction That Closes 122 -- Where Do I Go From Here? 123 -- Seller's Checklist 125 -- Completed Item Research Form 126. |
